Crafting a Better Cocktail
Extra Extra Read All About It! PROHIBITION IS OVER! 18.21 Bitters was created to craft a better cocktail. We may no longer need to disguise our smuggled libations but it sure is fun to pretend! Scroll through our products to see the finest in premium, small batch, handcrafted cocktail bitters, shrubs, syrups and tonic, ginger beer and pre-mixed craft cocktails. Throw on your top hat, grab a bottle and have a roaring good time!
Looking for a unique holiday gift?
Consider giving ownership in 18.21 as a gift this holiday season!
Investments are accepted for one more week starting at $100 and make a unique and much appreciate gift for anyone in your life!
Visit www.republic.co/1821-drinks for more information and to invest.
BevNet released a statement on our raise today.
You can find the press release here!
18.21 Bitters is in the process of expanding their range of premium bitters, syrups and mixers.
The brand’s expansion is an opportunity for people to invest in the company’s—and their own—future. It’s an exciting chance to purchase a stake in an innovative small business.
We find ourselves in precarious times that highlight the need to look at our financial plans and revenue streams. Investing is risky but has the potential to strengthen an individual’s financial situation.
The opportunity to invest in a growing beverage brand owned by small business entrepreneurs is an exciting proposition. I spoke with Missy Koefod about what investment opportunities and new products she and co-founder Kristin Koefod have planned for 18.21 Bitters.
For the next 18 to 24 months, the co-founders have three investment rounds planned: a Republic Crowd SAFE round, a priced round, and a Series A round.
18.21 Bitters—which is woman-, Black- and LGBTQ+-owned—is seeking $1 million in Crowd SAFE funding and $1M in the priced round. At the time of our conversation, Missy explained that she expected to have raised more than $100,000 by the end of this weekend.
Investors can invest as little as $100 in the Crowd SAFE round, and 18.21 Bitters has already surpassed their minimum investment goal. There are 74 days left to invest.
Now, I’m not a financial guru or investment expert. Nothing in this article constitutes financial or investment advice. However, I’m going to take a crack at a crash course to provide a cursory explanation of Crowd SAFE, priced and Series A funding rounds below.
The Crowd SAFE round is happening right now on Republic, a crowdfunding equity investment platform. Companies seeking investment via Republic are vetted with less than three percent achieving approval. The platform’s funding portal and broker dealer are Financial Industry Regulatory Authority (FINRA) members and registered with the United States Securities and Exchange Commission (SEC).
SAFE stands for “simple agreement for future equity.” The agreement gives an investor rights to future equity in the company. In general terms, investment in a SAFE is done so without a specific price per share having been determined. When a triggering event occurs—a priced round or a liquidation event are traditional examples—the investor shares in any “upside” that was generated between providing funds for the SAFE and the trigger.
When it comes to the Crowd SAFE investment that Republic offers, a liquidity event doesn’t, generally speaking, automatically convert just because another equity financing round occurs. Learn more from Republic here.
Missy addressed a question posed on the 18.21 Bitters Republic page about return on investment. She explained that Crowd SAFE investments will convert to equity when 18.21 Bitters reaches a $10 million valuation cap resulting from a liquidation event or Series A funding. 18.21 Bitters, as mentioned previously in this article, has plans for the latter.
The second investment opportunity is a priced round. In direct contrast to a SAFE, a priced round is based on a determined pre-money valuation.
In this case, 18.21 Bitters would be given a valuation which would determine the price per share, which in turn provides equity to investors. As stated above, priced rounds are common trigger events for SAFE investments.
However, the 18.21 Bitters Crowd SAFE round isn’t set to automatically convert to equity due to subsequent funding rounds, including the priced round. Anyone considering investing in the 18.21 Bitters Crowd SAFE round should visit the Republic site to learn about trigger events.
Missy shared that 18.21 Bitters plans to launch Series A funding 18 to 24 months from now. Series A funding is crucial to small businesses as these rounds attract venture capitalists.
Traditionally, these investors buy up to 30 percent of a company and provide it with six to 24 months of funding for product and brand development. It’s for precisely those reasons that 18.21 Bitters is seeking funding.
Over the course of the past six years, Missy, Kristin and their small team have driven 18.21 Bitters to profit. The company has generated $5.5 million in revenue to date since 2014. 18.21 Bitters is profitable and additional funding will accelerate growth, allowing the company to increase production eight-fold. More on those plans below.
After the Series A funding round is completed, Missy projects a “substantial” exit within three to five years.
Missy and Kristin have big, exciting plans for the immediate future of 18.21 Bitters. Over the past several months, the popularity of spiked carbonated beverages, craft sparkling beverages, and premium craft mixers has been on the rise. Another growth category is cannabis-infused beverages, partially due to people seeking alternatives to smoking when we’re battling a pandemic that impacts the respiratory system.
The Koefods are currently in the process of expanding their brand to meet consumer demand. In fact, they’re introducing an entirely new brand that will live under the 18.21 Bitters umbrella.
CNBS produces low-dose, low-sugar, cannabis-infused sparkling beverages. There are three THC- and CBD-based expressions planned for initial launch: Balance, Social and Creative. As you’ve likely worked out, each expression serves a specific purpose.
Missy and Kristin aren’t new to the world of carbonated beverages. They’ve been producing 18.21 Bitters Tonic Water and Ginger Beer for years. For the record, 18.21 Bitters crafts my favorite ginger beer.
Their innate ability to create flavorful, well-balanced and intriguing bitters, syrups, tinctures and tonics makes their plan to expand 18.21 Bitters all the more electrifying. Their Ginger Beer and Tonic will be joined by Club Soda, Rose Elderflower, Coconut Lime, Yuzu Herb Tonic, Cucumber Lemon, and Italian Cola (which the Villains can’t wait to try).
Four of the above flavors will be transformed into spiked versions. This expansion of the 18.21 Bitters brand will weigh in at just four percent ABV, making them super sessionable.
What makes these expansion plans so exciting is that they’re past the concept phase. CNBS, the expanded 18.21 Bitters carbonated range, and the spiked beverage line are in production. Missy explained that the demand for these products is there. The funding rounds will give the brand the ability to meet that demand.
For more about 18.21 Bitters, visit the website and follow them on Instagram, Twitter and Facebook. To learn more about SAFE funding and the 18.21 Bitters campaign on Republic, click here.
Disclaimer: Forecasts, estimates and certain information contained herein should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. Past performance is not indicative of future results. The Author, Hospitality Villains, 18.21 Bitters (the Company) and Missy Koefod and Kristin Koefod (the Founders) in no way guarantee any specific outcome or profit. Investments can lose money over short or even long periods of time. You should consult your financial advisor before making an investment decision. No guarantee can be made if you invest based on the information provided in this article and/or on this website. The Author, Hospitality Villains, the Company and the Founders make no warranty of any kind regarding this article and the website and/or any content, data, materials, information, products or services provided. The Author, Hospitality Villains, the Company and the Founders disclaim any warranty as to the accuracy, completeness, timeliness of any content or information found in this article and/or on the website. The data and information presented In this article and on this website is believed to be accurate but should not be relied upon by the user for any purpose.
Images: 18.21 Bitters
Click Here to View The Article at Hospitality Villains
Click Here to View Our Republic Raise
In May 2016, the United States Securities and Exchange Commission (SEC) enactedTitle III of the JOBS Act, allowing a majority of the US population to invest in startups for the very first time. But the complicated legal requirements called for a founder- and investor-friendly platform to make startup investing truly accessible.
That’s why Republic was built. The Republic funding portal and broker dealer are SEC-registered and members of FINRA, and if you’re at all interested in startups, you’ve heard of Republic’s past work. Republic is part of a family of startup platforms together withAngelList and Product Hunt — one of the most trusted online startup ecosystems in the world.
Silicon Valley is an amazing place that has fostered and funded startups for decades, but its homogeneity has become increasingly apparent in recent years.
Fortunately, Title III opened the door for those previously excluded from startup investing to fund the companies they believe in. This makes room for more entrepreneurs — because in a world where anyone can fund anyone, more ideas get off the ground.
Interested in learning more about Republic and the 18.21 Drinks raise on Republic? Want to help us grow our brand and participate in our growth? Click here to be taken to the platform and learn more!
We are excited to announce that our canned cocktails will soon be available!
You can invest in our growth through our Republic regulation CF crowdfunding raise here.
The global canned cocktails market is progressing at breakneck speed and anticipated to surpass a valuation of US$ 146 billion in 2030. The introduction of novel features such as interlocking cans and threaded cans is boding well for market growth. However, the spread of COVID-19 is compelling for consumers to stay indoors, which eventually diminishes the demand for canned cocktails. Shutdown of hotels, restaurants, and eateries combined with a decrease in production capacity is also adversely affecting the canned cocktails market. However, the market will bounce back with the resuming of food establishments around the world.
Key Takeaways from Canned Cocktails Market Study
Europe dominates the global canned cocktails market with a projected share of over 40% in 2020. In particular, ready-to-drink canned cocktails are capturing customer attention and fuelling growth in the region.
The canned cocktails market in South Asia and Oceania is likely to experience high growth in the future, owing to increasing demand for alcoholic beverages in the region.
Regional cocktails with primary ingredients other than spirits, wine, and malts are likely to experience high growth in the future, owing to increasing demand for regional alcoholic beverages across the world.
Non-alcoholic additive ingredients hold a major share of over 70% in the global market and are likely to continue to maintain their dominating position throughout the forecast period as well.
Canned cocktails sold through retail stores hold a major share in the global canned cocktails market but are likely to lose their dominating position to hypermarkets/ supermarkets during the forecast period.
“The ongoing COVID-19 pandemic will slightly affect the growth of the canned cocktails market in the near term, which is otherwise set to expand at an impressive CAGR of 20% through 2030,” says a Fact.MR analyst.
Many of you across the country are able to enjoy our products at home, at your favorite bar or restaurant or even from your local spirits shop! We are please to announce that we are expanding to our distribution footprint to make sure our products are even more widely available and are expanding distribution in New York, California, Colorado and Florida!
Keep your eyes peeled for more information on timing of new product release with some of our new distribution partners. In the meantime, we are working hard to grow so that we can get more incredible drinks into your hands!
If you would like to join our growth, we are open to investors on the Republic platform through Regulation CF Crowdfunding. You can view our offering here.
Five years ago you needed to be a wealthy “accredited investor” to be an angel investor (in most cases). Startup deals were very secretive, and you usually had to know someone to get access to quality opportunities.
That all changed from 2015 to 2016, when two new forms of regulated startup investing went into effect (Regulation A+ and Regulation Crowdfunding). Suddenly everyone had the opportunity to become an angel investor and participate in private market deals.
Since then, regulated startup investing has grown steadily, and now appears to be accelerating. A new detailed report by Crowdfund Capital Advisors (CCA) highlights this growth, key statistics, and shows how these new forms of capital formation are helping new businesses in nearly every part of America raise money.
Here are a few of our takeaways from CCA’s report.
2,675 companies have conducted 3,089 offerings
Companies who did a 2nd round of funding had an average revenue increase of 23%
$500 million of capital has been committed through these offering types to date
700,000 investors have participated
Average of $342,000 raised per successful offering
Companies from 850 cities have raised capital
Capital raised has supported an estimated 100,000 jobs
The SEC and CCA have each identified zero securities fraud in these offerings
To sum it up: $500 million raised for 2,600 companies in 850 cities, from 700k investors with no fraud reported. Now that’s inspiring! All over the U.S., startup companies are raising money from thousands of individual investors, creating jobs and value.
One of the most interesting aspects of the CCA report is that since the COVID-19 crisis, startup investing on platforms like Republic has accelerated. In February, pre-crisis, the total amount raised was $9 million. By August, the monthly amount raised had increased to $25 million. And between July and August combined, the CCA report notes that $48 million was raised. That’s more in two months than the total from the first two years of Reg CF investing (2016-2017).
Regulated startup investing is booming. This difficult business environment seems to have encouraged companies to seek out funding alternatives, and many are choosing to sell equity via a crowd offering. For many companies, this is proving to be a better option than taking out a high interest line of credit, where APRs range from 24-99%.
700,000 new angel investors
Most relevant to all of you, a new generation of angel investors is being born. If you’re reading this, you’re probably a part of it and we’re thrilled to have you here in this important movement.
If you haven’t made an investment yet on Republic, now is the perfect time to get started and invest in 18.21! To learn more, please click here.
(Content via Republic)
We launched 18.21 over 6 years ago and bootstrapped to profitability year over year. We have never taken an investment but are at a point where capital constraints are holding us back from explosive growth! In another blog post, I will discuss what the future line up looks like but wanted to share the reason that we have opened up to investors and invite you to check out our portal on Republic where, for as little as $100, you can invest in 18.21 and become part of our growth! The link is www.republic.co/1821-drinks and there you can view all of the offering information, company information, ask questions, and invest!
We are thrilled to have been selected for the inaugural All Rise Factory Cohort by EnrichHER, a platform that helps historically underfunded Female and Black Owned businesses raise capital.
EnrichHER is a unique funding platform allowing those wishing to support these businesses the option to donate (tax deductible!), loan funds and even equity invest in a business that interest them.
If you would like to learn more and see how you can support us and the other 6 amazing businesses participating in this Cohort, please visit https://enrichher.com/all-rise-factory-cohort-1/
****CHRISTMAS ORDERS*****
Orders will ship one to two day after order is placed for all December orders. Orders placed by Dec 14th will arrive in time for Christmas delivery via Ground Shipping. Orders placed after Dec 14th are not guaranteed to arrive by Christmas unless Express Shipping is selected. 2 Day Shipping Cutoff for Christmas Delivery is Dec 18th. Overnight Delivery Cutoff is Dec 21st for guaranteed Christmas Delivery.
The most frightening day of the year is almost here and with it, plenty of spooky and fun halloween parties. We have put together a few fun, easy and delicious cocktails that you can serve to your guests and some come with a scary surprise!
“Morticia’s Fantasy”
This cocktail is black like death but tastes like heaven!
Add to a shaker
2oz Rye Whiskey
1/2oz 18.21 Blackberry Peppercorn Shrub
1/2oz Lemon Juice
1/2oz Ancho Reyes
8 drops 18.21 Spicy Creole Bitters
Shake and strain into coupe glass and garnish with a lemon peel and a plastic spider!
“Eye See You”
Watch out for the spooky floating eyeball…oh wait..that’s the garnish….a lychee with a cherry inside!
Add to a shaker
2oz Gin or Vodka
1/2oz 18.21 Blood Orange and Ginger Shrub
1/2oz 18.21 Hibiscus Syrup
1/2oz Grapefruit Juice
Strain into a rocks glass over ice and top with ginger beer. To garnish, stuff a Filthy brand cherry into a lychee fruit and skewer.
“Witche’s Brew Punch”
For a larger format drink that is easy for your guests to grab and drink try a punch!
Build in a punch bowl:
40oz Dark Rum
20oz 18.21 Apple Cardamom Shrub
20oz St. George Spiced Pear
5 oz Lemon Juice
.5oz 18.21 Prohibition Aromatic Bitters
16oz sparkling cider
Stir well
Put out cups and let guests add their ice and then fill their cups with punch!
(Target sells a witches cauldron perfect for this drink! click here )
1,867 viewsOct 22, 2018, 09:01pm
Chelsea DavisContributori
Though the spirits industry is often characterized as one dominated by men, that isn’t to say that there aren’t plenty of women who are currently at the helm of some of the world’s most notable liquor brands. From master distillers, brand ambassadors and owners to those at the forefront of marketing, innovation and every role in between, these women haven't let stereotypical industry “norms” hold them back. Today they are leaders in their respective fields, shaking up the world of liquor, all while proving gender is irrelevant when it comes to crafting the perfect libation.
We hung out with the badass women running the liquor world to talk humble beginnings, career paths, “made it” moments, favorite cocktails and more. This is part one of two.
Sarah Long, Chief Marketing Officer and SVP, at Rémy Cointreau
How did you break into the spirits industry?
My first foray into the industry was in college where I ran two of the campus bars, and over one summer, I secured the capital, oversaw the construction, and doubled the size of one both physically and financially. From there, I saw an opportunity to license our football games, and, as I did not want to miss the revenue opportunity of Homecoming, I carried the liquor license under my own name to meet the deadline. The news of the game being licensed was my first introduction to the power of public relations. Homecoming football attendance hit a 15-year-high, and looking back, the personal liability risk I took at age 22 was not lost on me!
After college, I worked in brand management at Proctor & Gamble before being recruited to Molson Coors, Canada’s largest beer distributor, which as a Canadian was a dream job. We owned and managed the rights to six NHL teams, concert venues and an entertainment group. Through this, I learned the value of creating meaningful consumer engagements and experiences and even brought in Foo Fighters and Oasis for a 400 person concert for our most loyal consumers. From there I moved to New York and joined Diageo working across innovation and marketing over six years. After Diageo, I took a break from the spirits world to work at a startup in digital and social media technology and consulting, which was a valuable experience as both a marketer and client.
After a few years there, I quickly came back to spirits when I was presented with the opportunity to work at Rémy Cointreau, whose portfolio of exceptional spirits appealed to me and allowed me to focus more on luxury, which is a passion of mine.
How do you see the industry evolving?
The industry is constantly changing and right now we are seeing a big trend in millennials drinking less, but drinking better. People are becoming more interested in the ingredients and are willing to spend more for a quality product. In addition, consumers are looking for brands to tell meaningful stories and they are drawn to authenticity.
A brand or product’s integrity is increasingly scrutinized. I consider myself fortunate that the brands I work across at Rémy Cointreau truly embody the values we see our consumers looking for and it’s why some of them have existed over 300 years. Our focus on people, terroir, and time, and building our brands sustainably for the future is the reason I come to work every day.
What do you love the most about your job?
I love being in an industry that is social in its nature and thrives in making meaningful connections, especially finding ways to engage with consumers. I love the challenge of an ever-changing media landscape, competitive set, and most importantly, the challenge consumers pose in demanding more of us, both our products and how we engage. Finally, it’s a complex industry that relies on a solid business foundation, relationships and collaboration, which suits my high extraversion very well.
What is your favorite cocktail?
A spicy mezcal margarita, made with Cointreau.
Jenna Fagnan, President, Tequila Avion
How did your life affect your decision to get into the spirits industry?
I was born in an Eskimo village in Alaska and was raised in a small logging and fishing town in Oregon. At 14-year-old, my first job ever was bussing tables, from that point on I stayed within the hospitality industry and just worked my way up from there in restaurants. I never thought of going into the wine and spirits world, but I always loved the hospitality and restaurant industries, so I in a way it was a natural avenue, but not one that was consciously planned.
How did you get your start in the liquor world?
Working in restaurants was my first glimpse of it, but it never hit me to go into it. It wasn’t until I graduated from business school and I had the opportunity to manage Dom Perignon for LVMH (Moet Hennessy / Louis Vuitton). At the time, it was a quiet, dusty brand that no one was paying attention to, so it was an incredible opportunity to gather an innovative team together shake things up and make it shine.
Did you always envision yourself going into the liquor business?
Not at all. My parents are in the non-profit world, so I always thought that is where I would end up. Luckily with Avion it really is a mix of both as we have been very focused since the beginning on creating jobs in the town of Jesus Maria which is Avion’s home, rather than automating as we grew. We have also been fortunate enough to help build an orphanage in the region where there is a great need and start a foundation to help give back there. It is really a freeing time to be in a business where you don’t need to just focus on the bottom line. Giving back can be a just as important part of your business model.
Today I really enjoy managing Avion, the brand I helped build with Ken Austin and the Lopez family. Even though we have sold it to Pernod Ricard, it is still my baby and I love being involved in its next chapter.
What have you learned from being in the liquor industry and what advice would you give to young women looking to follow in your footsteps?
Life is too short to not do what energizes you. I had a job once where I would wake up and dread going into the office (it wasn’t in the wine and spirits business). I regret wasting that time. In the wine and spirits business, even though there are tough days and nights where I am working non-stop, I’m always excited to see what the day will bring. We need more women in the wine and spirits business. I would recommend not worrying about the brand or your title in your first jobs, but instead, focus on who you are going to work with. Work for someone or a group that you will learn from and who are passionate, ambitious and good human beings. That’s what is important. I was lucky to have great teachers in this business and I still do.
What is your favorite cocktail?
My favorite cocktail is an Avion Old Fashioned. Everyone thinks they need to make an old-fashioned with bourbon, but most haven’t tried one with Avion Anejo. Our Avion Anejo has been aged for 2 years in ex-bourbon barrels and the depth of the age along with the fruit forward agave flavor of Avion, makes for the best Old Fashioned you have ever tried.
Robyn Greene, SVP Brand Marketing and Innovation, Cooper Spirits Company
What did you originally go to school for?
I double majored in Psychology and Communications at The University of Michigan in Ann Arbor. My plan was to head to law school after pursuing my undergraduate degree. While in college I ended up securing an internship as a Marketing and PR intern at News Corp. I started studying for my LSAT that same summer and found the work I was doing in my internship much more interesting and exciting than I found the LSAT materials. That's when I knew a career in PR and Marketing was the right direction for me.
How did you get your start in the liquor world?
I had the good fortune early in my career to work on an agency team that managed the Rémy Martin cognac business. My specific focus was on Louis XIII, the ultra-premium brand in their portfolio—one of the finest spirits in the world—it was quite the introduction to the spirits industry! This experience had me traveling to Cognac, where I was fully immersed in the craftsmanship of cognac making and the incredible history and story of the portfolio's brands. After that, I was hooked on the industry—the artistry of production, the heritage and poetic brand stories and the challenge of creating relevance to today's consumer.
When did you know you had “made it” in the liquor industry?
I will never think, “I’ve made it.” A career is a constant evolution and progression and I’m incredibly fortunate to have had the opportunity to work on phenomenal brands in the spirits world. One particular highlight in my career was being hired by Cooper Spirits founder, Robert Cooper. I joined the company shortly after St-Germain was launched and was fortunate to work alongside his creative genius. He was an incredible mentor to me and I felt honored to be part of his team and bring his vision and brands to life.
What have you learned from being in the liquor industry and what advice would you give to young women looking to follow in your footsteps?
I learned early on in my career that "the devil is in the details" and taking the time to perfect even the most seemingly insignificant detail can be the difference between good and great. I have passed on that notion to those who I've mentored along the way.
What is your favorite cocktail?
I love a good old-fashioned. After the workday, juggling meetings and then having two small kids at home, I like to keep it simple when it comes to making a drink. Slow & Low Rock & Rye is my go-to because it's a proper old-fashioned right out of the bottle. All I have to do is crack it open, pour over ice and it’s a full-proof bar cocktail without having to mix, muddle or stir. Super easy and it packs a punch.
Elizabeth McCall, Assistant Master Distiller, Woodford Reserve
How did your life affect your decision to get into the spirits industry?
I grew up with two very supportive parents that encouraged each of their kids to pursue their passions. I was brought up knowing that I needed to get a job to be able to support myself. I have a very strong horseback riding passion that I needed and still need to support, so a stable job with decent pay was important to me. I found out about the job opportunity with Brown-Forman completely by chance. I was attending my younger brother’s graduation party and discussing my upcoming graduation. There was man there who worked for Brown-Forman and overheard me discussing my future career plans. He informed me that the Sensory Department had a technician that was leaving and would have a spot open. I sent in my resume ASAP and a few months later I got the job!
Did you always envision yourself going into the liquor business?
No, in college I never thought that I would be working in the beverage alcohol industry. It was happenstance that brought me here. It wasn’t that I didn’t want to work in the alcohol industry, I just wasn’t aware of the opportunities that are present and that I would find the work so fascinating. It is an unexpected love affair.
How did you get your start in the bourbon and whiskey world?
I got my start in the bourbon & whiskey world as a Sensory Technician in the Brown-Forman Research & Development department. I was the person washing dishes and setting up the taste panels. Organizing the data collected and putting it into reports and databases. Curiosity and saying “yes” a lot got me to my current position.
When did you know you had “made it” in the liquor industry?
I still don’t feel that I have “made it”, there is still so much more to learn and so much growing to do. I feel I am only scratching the surface of where my career and Woodford Reserve will go.
What is your favorite cocktail?
I love a well-made Old Fashion, it’s a classic.
Lesley Gracie, Master Distiller, Hendrick’s Gin
How did you get started in the spirits industry?
I started in the distilling industry over 30 years ago when I moved from my native Yorkshire, England, up to Girvan, Scotland where I have lived and worked ever since. I was offered a position in the Technical Function within William Grant & Sons based in the laboratory. In my previous role I had done some flavor development work and gradually became involved in the New Liquid Development process due to my experience.
After 30 years in the industry, do you feel like you’ve “made it”?
I never really think that I have “made it.” I am still learning about new flavors, botanicals and their combinations. That is not to say that I don’t feel very proud when I see products on shelf that I have been involved with.
What is your favorite cocktail?
My favorite drink is very simple. Just Hendrick’s Gin, elderflower cordial and sparkling water. It goes down a treat at any time!
Charlotte Voisey, Director of Brand Advocacy, William Grant & Sons
How did you get started in the spirits industry?
I started my career with a restaurant company in London, renowned for their excellent training program. With them, I ran restaurants in Barcelona as well as Buenos Aires before returning to London to further my career in hospitality management.
You oversee all portfolios for William Grant & Sons. Plus, you’re a two-time Golden Spirit Award winner and are recognized by the James Beard Foundation for your contributions to mixology. Was there a defining moment that launched your career?
It was at classic cocktail bar, Apartment 195 in London where my career took off. I won UK Bartender of the Year in 2004 and that put my name on the map and opened so very many doors to me, that was the moment I knew I had "made it" and I am so grateful for the opportunities it has afforded me since.
What is your favorite cocktail?
My favorite cocktail at the moment is a Hendrick's Gin French 75, delightfully refreshing and suits any mood.
Naomi Leslie, East Coast Ambassador, The Balvenie
How has working with other talented women in the spirits world help to shape your career?
The first two important bars I bartended at, Dear Irving and BlackTail, are led by very strong women. Their staff also include a large number of women, even behind the bar. So I’ve been lucky to have that be the norm for me. Hopefully, this will become the norm for more and more people as the industry progresses.
What do you define as having “made it” in the spirits industry?
My idea of “making it” is finding a position that is both enjoyable and challenging. I realized while I was at my previous job that I still wanted to be involved in the spirits industry, but that I needed to be more involved with the training side. This Balvenie Ambassador role is a perfect chance to delve further into whisky and education.
What is your favorite cocktail?
I’m absolutely in love with The Tattletale, by Sam Ross at Milk & Honey. The Tattletale is an Old Fashioned variation with bitters, honey syrup, and a mix of peated and unpeated Scotch. It’s a perfectly balanced drink; highlighting the Scotch without overpowering it.
Samantha Leotta, Brand Director Americas, The Macallan
How did your professional background help get you into the spirits world?
I actually got into the spirits industry by accident. Somehow, my unique background of being a creative on the agency side and working within hospitality is just what this spirits company was looking for at that time. After I visited a whisky distillery for the first time, I became fascinated with the incredible talent, craft and skill that goes into the whisky-making process and it’s what inspired me to come back and live and breathe those brands. Seeing the process first-hand gave me a deep understanding and appreciation of an industry that although quite large, still has an incredible amount of meticulous craftsmanship that I have not seen in any other industry before. The passion of the people behind the whisky making process truly touched me and provided me with a sense of purpose in my career. From that moment on, I immediately fell in love with the industry and could not see myself doing anything else.
When did you know you had "made it" in the spirits industry?
I knew I had “made it” when I started working for not only the best single malt whisky in the world, but also running the largest market for the brand globally. While The Macallan is globally recognized, it has also long been my personal favorite, making this truly a dream job. I wake up feeling incredibly grateful and energized every single day.
What is your favorite cocktail?
My favorite cocktail is a Whisky Sour. It was the first, truly well-made cocktail I ever had and the first time I discovered both the wonderful new world of whisky-based cocktails and that the highest quality spirit makes the best cocktails. That was a pivotal moment that changed my appreciation for cocktails overall and turned me into a bit of a “drink snob,” to be honest. Since then, I’ve had many variations of sours with different types and styles of whiskies, but my go-to is a Macallan Double Cask Whisky Sour—any day.
I'm a freelance writer whose passion revolves around traveling the world, immersing myself in foreign cultures and, of course, eating and drinking everything delicious. From learning how to cook pad Thai from a floating market veteran to eating traditional monk-made udon noo...
Follow me on Instagram at @cheycheyfromthebay and keep up with my latest work at www.ChelseaDavis.com and on my blog, www.cheycheyfromthebay.com.
Please click here for a link to the forbes article.
This week, we had an article published in Southern Kitchen with tons of info and recipes on making seasonal cocktails with our Pumpkin Spice Shrub. For this week’s Holiday Entertaining blog post, please enjoy the article!
By Ryan Hughley
I don't know about you, but if I have to drink another PSL (pumpkin spice latte) this year I'm going to freak out. I always start of the season the same way. Waiting with bated breath until my favorite coffee shop starts putting pumpkin in every coffee drink I can imagine.
By mid-October, however, I'm totally over it. Thankfully there's a better way to satisfy those pumpkin spice cravings without a trip to a coffee shop.
18.21 Bitters is an Atlanta based company that churns out artisan cocktail bitters, syrups and shrubs. They've recently re-released a fall fan favorite, pumpkin spice shrub. Featuring actual pumpkin, along with allspice and black peppercorn, this fall scented, vinegar-based cocktail additive is exactly what you need on hand when you finally get tired drinking your pumpkin spice with coffee.
Once you've got your bottle on hand, try out these two seasonal cocktails, straight from 18.21 itself.
Pumpkin Harbor
Picture this. Crisp fall air, your fireplace roaring in the living room, the smell of a pot of chili simmering on the stove top and you, content as you can possibly be. This is the cocktail you'll want to drink in this exact moment. This cocktail is rum-based, which pairs perfectly with the subtle sweetness of pumpkin shrub. The black currant and cocoa tincture not only adds a bit of brightness but ties this whole thing together. The result? A cocktail you'll keep reaching for long after pumpkins have gone out of season.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
2 ounces English Harbour 5-year rum
1/2 ounce 18.21 Pumpkin Spice Shrub
1/2 ounce St. Elizabeth Allspice Dram
2 dashes Black Currant + Cocoa Tincture
Grated nutmeg for garnish
Instructions
Combine all ingredients in a cocktail shaker with ice. Shake vigorously and strain into a chilled Nick and Nora glass or a coupe glass. Serve immediately.
Triple Smoked Pumpkin Fizz
Our love for whiskey is no secret. This cocktail manages to actually feature a strong pumpkin flavor without it being overpowering. The LaPhroaig and Havana + Hide bitters marry together and give this cocktail a beautiful smokey flavor while the egg whites add a velvety texture. This is one fun drink. After an incredibly hard day at work, this is the cocktail you want to make right when you get home.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
LaPhroaig Scotch whiskey, for rinsing
2 ounces Corsair Triple Smoked Whiskey
1/2 ounce 18.21 Pumpkin Spice Shrub
1 egg white
3 dashes Havana + Hide bitters
Pistachio, crushed for garnish
Instructions
Fill a rocks glass with ice and add splash of LaPhroaig. Set aside. In a cocktail shaker, combine the Corsair whiskey, pumpkin shrub, egg white, and bitters. Dry shake the ingredients for 30 seconds to froth the egg whites. Fill the shaker with ice cubes and shake again until well chilled.
Discard the ice and LaPhroaig in the rocks glass and add one large ice cube. Strain the cocktail mixture into the glass. Garnish with crushed pistachio. Serve immediately.
All Photos: 18.21 Bitters/Instagram
Please click here for a link directly to the article.
The holidays are creeping up quickly and with them comes holiday parties and dinners. We have a weekly series here leading up to the holidays with some tips and tricks to help you host stress free events and make easy delicious cocktails.
This week, we will be hosting an Old Fashioned class and in honor of the iconic cocktail and our fun cocktail class, here are some tips on adding this cocktail to your next event!
Try a build your own Old Fashioned Bar! Put out a Bourbon, a Rye Whiskey, and a Dark Rum along with a jigger in front of each. Add a few bottles of different bitters flavors (we suggest 18.21 Prohibition Aromatic for the traditionalist, 18.21 Barrel Aged Havana & Hide for the adventurous and the Rum lovers, and 18.21 Earl Grey Bitters for those who want to walk on the wild side. If you are feeling really fun and funky, try the 18.21 Grapefruit Lavender Bitters for a Rye Whiskey old fashioned!) Also leave out two syrups (try a plain simple syrup, or our 18.21 Coffee Vanilla Cacao Syrup for a fun twist). Print out instructions on how to make an old fashioned and leave out a bowl of garnishes including lemon rinds and orange rinds along with some Cherries (we love Filthy Cherries!). Add a muddler into the mix and a few cocktail mixing glasses, spoons and strainers, and your guests have a fun and interactive way to make their own cocktails so you can focus on enjoying your own cocktail and your party!
Here is our sample recipe:
BUILD YOUR OWN OLD FASHIONED
Add 2oz Spirit of Choice to Mixing Glass
Add bar spoon of syrup of choice
Add 10 drops bitters of choice
Add ice and stir
Strain into rocks glass over large ice
Garnish with Choice of Garnish
Suggested Pairings:
Rye Whiskey, Prohibition Aromatic Bitters, Simple Syrup Garnish with Orange Peel
Rum, Havana & Hide Bitters, Coffee Vanilla Cacao Syrup Garnish with Cherry
Bourbon, Simple Syrup, Earl Grey Bitters Garnish with Lemon Peel
Cheers to the holidays!
Please keep in mind there there are potential shipping delays due to Hurricane Florence.
Its Back!
Music Midtown 2018 is coming up this weekend! Your favorite 18.21 Ginger Beer and Svedka Mules are back so get your Music Midtown tickets and get your Mule on!
Here is a glimpse at last year's cocktails at Music Midtown!
Call For Heros!
We want you to nominate yourself or someone you know as a homegrown hero!
Know a firefighter, police officer, teacher, EMT, construction worker, mom, dad, pharmacist, truck driver, bartender, musician, doctor, nurse, volunteer, soldier, ... anyone that is a HERO! There are so many definitions of the word. Is your hero a role model to children, works hard to support their family, volunteers to clean their local park, is an excellent neighbor who helps out when their neighbors or friends are in need, your go to bartender who saved your bad day, a nurse or doctor who saved a loved one? Nominate them to be an 18.21 Homegrown Hero. We want to honor them and provide them with free 18.21 products and a special surprise for their hard work, contributions and kindness.
Please send a 500-750 word essay on why we should choose your hero along with your name, email, address and phone number, your hero's name, email, address and phone number, and a photo of your hero.
All Finalists will have to submit to a background check. We will be selecting 10 out of all of our entries so start getting them in! Deadline is September 10th! EMAIL FOR ENTRIES: drink@1821bitters.com
