Crafting a Better Cocktail
Extra Extra Read All About It! PROHIBITION IS OVER! 18.21 Bitters was created to craft a better cocktail. We may no longer need to disguise our smuggled libations but it sure is fun to pretend! Scroll through our products to see the finest in premium, small batch, handcrafted cocktail bitters, shrubs, syrups and tonic, ginger beer and pre-mixed craft cocktails. Throw on your top hat, grab a bottle and have a roaring good time!
Looking for a unique holiday gift?
Consider giving ownership in 18.21 as a gift this holiday season!
Investments are accepted for one more week starting at $100 and make a unique and much appreciate gift for anyone in your life!
Visit www.republic.co/1821-drinks for more information and to invest.
In May 2016, the United States Securities and Exchange Commission (SEC) enactedTitle III of the JOBS Act, allowing a majority of the US population to invest in startups for the very first time. But the complicated legal requirements called for a founder- and investor-friendly platform to make startup investing truly accessible.
That’s why Republic was built. The Republic funding portal and broker dealer are SEC-registered and members of FINRA, and if you’re at all interested in startups, you’ve heard of Republic’s past work. Republic is part of a family of startup platforms together withAngelList and Product Hunt — one of the most trusted online startup ecosystems in the world.
Silicon Valley is an amazing place that has fostered and funded startups for decades, but its homogeneity has become increasingly apparent in recent years.
Fortunately, Title III opened the door for those previously excluded from startup investing to fund the companies they believe in. This makes room for more entrepreneurs — because in a world where anyone can fund anyone, more ideas get off the ground.
Interested in learning more about Republic and the 18.21 Drinks raise on Republic? Want to help us grow our brand and participate in our growth? Click here to be taken to the platform and learn more!
We are excited to announce that our canned cocktails will soon be available!
You can invest in our growth through our Republic regulation CF crowdfunding raise here.
The global canned cocktails market is progressing at breakneck speed and anticipated to surpass a valuation of US$ 146 billion in 2030. The introduction of novel features such as interlocking cans and threaded cans is boding well for market growth. However, the spread of COVID-19 is compelling for consumers to stay indoors, which eventually diminishes the demand for canned cocktails. Shutdown of hotels, restaurants, and eateries combined with a decrease in production capacity is also adversely affecting the canned cocktails market. However, the market will bounce back with the resuming of food establishments around the world.
Key Takeaways from Canned Cocktails Market Study
Europe dominates the global canned cocktails market with a projected share of over 40% in 2020. In particular, ready-to-drink canned cocktails are capturing customer attention and fuelling growth in the region.
The canned cocktails market in South Asia and Oceania is likely to experience high growth in the future, owing to increasing demand for alcoholic beverages in the region.
Regional cocktails with primary ingredients other than spirits, wine, and malts are likely to experience high growth in the future, owing to increasing demand for regional alcoholic beverages across the world.
Non-alcoholic additive ingredients hold a major share of over 70% in the global market and are likely to continue to maintain their dominating position throughout the forecast period as well.
Canned cocktails sold through retail stores hold a major share in the global canned cocktails market but are likely to lose their dominating position to hypermarkets/ supermarkets during the forecast period.
“The ongoing COVID-19 pandemic will slightly affect the growth of the canned cocktails market in the near term, which is otherwise set to expand at an impressive CAGR of 20% through 2030,” says a Fact.MR analyst.
Many of you across the country are able to enjoy our products at home, at your favorite bar or restaurant or even from your local spirits shop! We are please to announce that we are expanding to our distribution footprint to make sure our products are even more widely available and are expanding distribution in New York, California, Colorado and Florida!
Keep your eyes peeled for more information on timing of new product release with some of our new distribution partners. In the meantime, we are working hard to grow so that we can get more incredible drinks into your hands!
If you would like to join our growth, we are open to investors on the Republic platform through Regulation CF Crowdfunding. You can view our offering here.
Five years ago you needed to be a wealthy “accredited investor” to be an angel investor (in most cases). Startup deals were very secretive, and you usually had to know someone to get access to quality opportunities.
That all changed from 2015 to 2016, when two new forms of regulated startup investing went into effect (Regulation A+ and Regulation Crowdfunding). Suddenly everyone had the opportunity to become an angel investor and participate in private market deals.
Since then, regulated startup investing has grown steadily, and now appears to be accelerating. A new detailed report by Crowdfund Capital Advisors (CCA) highlights this growth, key statistics, and shows how these new forms of capital formation are helping new businesses in nearly every part of America raise money.
Here are a few of our takeaways from CCA’s report.
2,675 companies have conducted 3,089 offerings
Companies who did a 2nd round of funding had an average revenue increase of 23%
$500 million of capital has been committed through these offering types to date
700,000 investors have participated
Average of $342,000 raised per successful offering
Companies from 850 cities have raised capital
Capital raised has supported an estimated 100,000 jobs
The SEC and CCA have each identified zero securities fraud in these offerings
To sum it up: $500 million raised for 2,600 companies in 850 cities, from 700k investors with no fraud reported. Now that’s inspiring! All over the U.S., startup companies are raising money from thousands of individual investors, creating jobs and value.
One of the most interesting aspects of the CCA report is that since the COVID-19 crisis, startup investing on platforms like Republic has accelerated. In February, pre-crisis, the total amount raised was $9 million. By August, the monthly amount raised had increased to $25 million. And between July and August combined, the CCA report notes that $48 million was raised. That’s more in two months than the total from the first two years of Reg CF investing (2016-2017).
Regulated startup investing is booming. This difficult business environment seems to have encouraged companies to seek out funding alternatives, and many are choosing to sell equity via a crowd offering. For many companies, this is proving to be a better option than taking out a high interest line of credit, where APRs range from 24-99%.
700,000 new angel investors
Most relevant to all of you, a new generation of angel investors is being born. If you’re reading this, you’re probably a part of it and we’re thrilled to have you here in this important movement.
If you haven’t made an investment yet on Republic, now is the perfect time to get started and invest in 18.21! To learn more, please click here.
(Content via Republic)
We launched 18.21 over 6 years ago and bootstrapped to profitability year over year. We have never taken an investment but are at a point where capital constraints are holding us back from explosive growth! In another blog post, I will discuss what the future line up looks like but wanted to share the reason that we have opened up to investors and invite you to check out our portal on Republic where, for as little as $100, you can invest in 18.21 and become part of our growth! The link is www.republic.co/1821-drinks and there you can view all of the offering information, company information, ask questions, and invest!
This week, we had an article published in Southern Kitchen with tons of info and recipes on making seasonal cocktails with our Pumpkin Spice Shrub. For this week’s Holiday Entertaining blog post, please enjoy the article!
By Ryan Hughley
I don't know about you, but if I have to drink another PSL (pumpkin spice latte) this year I'm going to freak out. I always start of the season the same way. Waiting with bated breath until my favorite coffee shop starts putting pumpkin in every coffee drink I can imagine.
By mid-October, however, I'm totally over it. Thankfully there's a better way to satisfy those pumpkin spice cravings without a trip to a coffee shop.
18.21 Bitters is an Atlanta based company that churns out artisan cocktail bitters, syrups and shrubs. They've recently re-released a fall fan favorite, pumpkin spice shrub. Featuring actual pumpkin, along with allspice and black peppercorn, this fall scented, vinegar-based cocktail additive is exactly what you need on hand when you finally get tired drinking your pumpkin spice with coffee.
Once you've got your bottle on hand, try out these two seasonal cocktails, straight from 18.21 itself.
Pumpkin Harbor
Picture this. Crisp fall air, your fireplace roaring in the living room, the smell of a pot of chili simmering on the stove top and you, content as you can possibly be. This is the cocktail you'll want to drink in this exact moment. This cocktail is rum-based, which pairs perfectly with the subtle sweetness of pumpkin shrub. The black currant and cocoa tincture not only adds a bit of brightness but ties this whole thing together. The result? A cocktail you'll keep reaching for long after pumpkins have gone out of season.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
2 ounces English Harbour 5-year rum
1/2 ounce 18.21 Pumpkin Spice Shrub
1/2 ounce St. Elizabeth Allspice Dram
2 dashes Black Currant + Cocoa Tincture
Grated nutmeg for garnish
Instructions
Combine all ingredients in a cocktail shaker with ice. Shake vigorously and strain into a chilled Nick and Nora glass or a coupe glass. Serve immediately.
Triple Smoked Pumpkin Fizz
Our love for whiskey is no secret. This cocktail manages to actually feature a strong pumpkin flavor without it being overpowering. The LaPhroaig and Havana + Hide bitters marry together and give this cocktail a beautiful smokey flavor while the egg whites add a velvety texture. This is one fun drink. After an incredibly hard day at work, this is the cocktail you want to make right when you get home.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
LaPhroaig Scotch whiskey, for rinsing
2 ounces Corsair Triple Smoked Whiskey
1/2 ounce 18.21 Pumpkin Spice Shrub
1 egg white
3 dashes Havana + Hide bitters
Pistachio, crushed for garnish
Instructions
Fill a rocks glass with ice and add splash of LaPhroaig. Set aside. In a cocktail shaker, combine the Corsair whiskey, pumpkin shrub, egg white, and bitters. Dry shake the ingredients for 30 seconds to froth the egg whites. Fill the shaker with ice cubes and shake again until well chilled.
Discard the ice and LaPhroaig in the rocks glass and add one large ice cube. Strain the cocktail mixture into the glass. Garnish with crushed pistachio. Serve immediately.
All Photos: 18.21 Bitters/Instagram
Please click here for a link directly to the article.
The holidays are creeping up quickly and with them comes holiday parties and dinners. We have a weekly series here leading up to the holidays with some tips and tricks to help you host stress free events and make easy delicious cocktails.
This week, we will be hosting an Old Fashioned class and in honor of the iconic cocktail and our fun cocktail class, here are some tips on adding this cocktail to your next event!
Try a build your own Old Fashioned Bar! Put out a Bourbon, a Rye Whiskey, and a Dark Rum along with a jigger in front of each. Add a few bottles of different bitters flavors (we suggest 18.21 Prohibition Aromatic for the traditionalist, 18.21 Barrel Aged Havana & Hide for the adventurous and the Rum lovers, and 18.21 Earl Grey Bitters for those who want to walk on the wild side. If you are feeling really fun and funky, try the 18.21 Grapefruit Lavender Bitters for a Rye Whiskey old fashioned!) Also leave out two syrups (try a plain simple syrup, or our 18.21 Coffee Vanilla Cacao Syrup for a fun twist). Print out instructions on how to make an old fashioned and leave out a bowl of garnishes including lemon rinds and orange rinds along with some Cherries (we love Filthy Cherries!). Add a muddler into the mix and a few cocktail mixing glasses, spoons and strainers, and your guests have a fun and interactive way to make their own cocktails so you can focus on enjoying your own cocktail and your party!
Here is our sample recipe:
BUILD YOUR OWN OLD FASHIONED
Add 2oz Spirit of Choice to Mixing Glass
Add bar spoon of syrup of choice
Add 10 drops bitters of choice
Add ice and stir
Strain into rocks glass over large ice
Garnish with Choice of Garnish
Suggested Pairings:
Rye Whiskey, Prohibition Aromatic Bitters, Simple Syrup Garnish with Orange Peel
Rum, Havana & Hide Bitters, Coffee Vanilla Cacao Syrup Garnish with Cherry
Bourbon, Simple Syrup, Earl Grey Bitters Garnish with Lemon Peel
Cheers to the holidays!
Its Back!
Music Midtown 2018 is coming up this weekend! Your favorite 18.21 Ginger Beer and Svedka Mules are back so get your Music Midtown tickets and get your Mule on!
Here is a glimpse at last year's cocktails at Music Midtown!
Call For Heros!
We want you to nominate yourself or someone you know as a homegrown hero!
Know a firefighter, police officer, teacher, EMT, construction worker, mom, dad, pharmacist, truck driver, bartender, musician, doctor, nurse, volunteer, soldier, ... anyone that is a HERO! There are so many definitions of the word. Is your hero a role model to children, works hard to support their family, volunteers to clean their local park, is an excellent neighbor who helps out when their neighbors or friends are in need, your go to bartender who saved your bad day, a nurse or doctor who saved a loved one? Nominate them to be an 18.21 Homegrown Hero. We want to honor them and provide them with free 18.21 products and a special surprise for their hard work, contributions and kindness.
Please send a 500-750 word essay on why we should choose your hero along with your name, email, address and phone number, your hero's name, email, address and phone number, and a photo of your hero.
All Finalists will have to submit to a background check. We will be selecting 10 out of all of our entries so start getting them in! Deadline is September 10th! EMAIL FOR ENTRIES: drink@1821bitters.com
